Headlines
Gen Z has spoken: FIFA World Cup joins America’s “Big Three” of sports
A new study by Morning Consult has revealed a striking…
Cristiano Ronaldo leads record-breaking highest-paid athletes list
The 2026 edition of Forbes’ annual ranking of the world’s…
King announces it, AI delivers it: How World Cup squads were unveiled…
With less than a month to go before the FIFA…
Champions League delivers £127m windfall for PSG as Arsenal set English revenue record
Winning a second consecutive UEFA Champions League title has earned Paris Saint-Germain an estimated €146…
Trends
Finance
RTL completes €68m takeover of Sky Deutschland in major European media consolidation
A significant shift in the European media landscape has been confirmed as RTL Group has…
The rising cost of hosting the World Cup and the “White Elephant” stadium problem
Real Madrid leads Forbes’ 2026 List Of The World’s Most Valuable Soccer Clubs
Professional Women’s Hockey League reveals player salaries: Highest earner makes $126K
FC Barcelona targets €300 million retail business with stadium, tourism and fashion strategy
Billionaire Patrick Soon-Shiong buys Los Angeles Major League Volleyball expansion team
Sponsorship
Marketing
Lidl names Olivier Giroud as new face of Crivit sports brand
Lidl has appointed Olivier Giroud as the new ambassador for…
CAF Champions League final reaches global audience across 100+ countries
The CAF Champions League final between AS FAR and Mamelodi…
Roland-Garros strengthens hospitality business with record demand
Roland-Garros continues to expand the commercial power of its hospitality…
Stephen Curry partners with Li Ning
NBA superstar Stephen Curry has announced a major long-term partnership between Curry Brand and Chinese…
Media
Champions League final: Report claims 3.7 million UK viewers accessed illegal streams
A major piracy issue has emerged around the 2026 UEFA Champions League final between Paris…
Executive
Technology
Alibaba secures UEFA partnership for AI and 360-degree replay technology
Alibaba Group has signed a six-year strategic partnership with UEFA, becoming the governing body’s official…