UEFA explores potential challengers to Infantino for FIFA presidency
Adidas, Red Bull and Decathlon rank among Europe’s most valuable brands
English football generates £9 billion in revenue, but 94% of clubs make losses
Relevent replaces CAA Eleven as UEFA’s national team rights agency
NBA star Shai Gilgeous-Alexander has become a shareholder in Atlético Madrid
German football’s 3. Liga has secured domestic broadcast rights worth an average of €31 million per season
Women’s football revenues set to surpass $1 billion in 2027
Global women’s football revenues are projected to exceed $1 billion in 2027, up from $581 million in 2024, according to a report by global players’ union FIFPRO. The projected increase of more than 72% highlights the…
Trends
Finance
Cristiano Ronaldo invests more than €20 million in a water bottling plant
Cristiano Ronaldo is expanding his business portfolio with an investment in a water bottling plant in northern Portugal. According to French sports business publication Sportune,…
Sponsorship
Marketing
IM8 partners with NBA to expand across Asia-Pacific
Pharrell Williams designs Louis Vuitton collection for Real Madrid
Luka Modrić becomes Gorenje ambassador in the Middle East
Zinédine Zidane launches first adidas padel rackets
PSG collaborates with Freaky Debbie on upcycled fashion collection
Lacoste enters padel market with first full collection
PSG unveils two NFL-inspired jerseys ahead of France’s first NFL game
Paris Saint-Germain has unveiled two American football-inspired jerseys as part of its “Football is Football” campaign, launched during NFL Week in France. The initiative runs until Sunday, October 25, when the New Orleans Saints will face the Pittsburgh Steelers at the Stade de France…
Media
Football.com TV launches 24/7 global football network with José Mourinho as ambassador
Football.com TV has launched a 24/7 digital network dedicated to football news, analysis and debate, with José Mourinho serving as its global ambassador. The platform will initially broadcast on YouTube, offering continuous football-focused programming without advertising breaks or the traditional scheduling restrictions of television. The new venture aims to bring…
Executive
Technology
Australian Open partners with Adobe to personalise fan experiences using AI
Tennis Australia has partnered with Adobe to enhance fan experiences at the Australian Open and increase audience engagement throughout the year….