Lakers sale sets new record as most expensive sports club deal at $12.5 billion
Tottenham owners explore bid for London NBA Europe franchise
Premier League to contribute £33 billion to UK economy by 2028
BCG report identifies three forces reshaping global football after the 2026 World Cup
Adidas strengthens its grip on the Premier League kit market
Arsenal extends Emirates sponsorship deal through 2033
More than 60 million fans: European stadium business continues to grow
More than 60 million spectators attended matches across Europe’s five major football leagues during the 2025-26 season, with average attendance rising by 2.4% year on year to 34,402 per match. However, the figures reveal very different…
Trends
Finance
Stan Kroenke agrees to buy the Angels
Stan Kroenke, one of the most powerful figures in American sports, has reached a definitive agreement to acquire the Los Angeles Angels from Arte Moreno….
EuroLeague’s value set to reach €4.3 billion by 2027
Thomas Müller, Mats Hummels and Yann Sommer to acquire Portuguese club Estrela Amadora
Dortmund boosts commercial revenue despite sharp decline in turnover
NFL’s Atlanta Falcons open up to investment funds at $10.6 billion valuation
LaLiga’s youth investment generates €466 million for clubs and 23 titles for Spain
Sponsorship
Marketing
Bayern Munich and NHL launch strategic partnership linking Germany and North America
Bayern Munich’s digital boom delivers 15 billion video views
J.League partners with IMG to drive global sponsorship growth
Lens launches new third kit at fans’ wedding
Ligue 1+ partners with Flashscore to expand its reach
Liverpool targets major commercial expansion in the U.S. with 40-store plan
Liverpool Launches Global E-Commerce Platform as Part of Digital Transformation
Liverpool has launched a new global e-commerce platform as part of its wider digital transformation strategy, timing the rollout alongside the release of its 2026/27 adidas third kit and a new lifestyle collection. The redesigned online store introduces a more personalised shopping experience, curated…
Media
EHF strengthens Dyn partnership with content distribution deal
The European Handball Federation (EHF) is expanding its partnership with Dyn Media as it prepares to take direct responsibility for the international media distribution of its club competitions from the 2026/27 season. EHF Marketing, the commercial arm of the EHF, has signed a multi-year licensing agreement that will make Dyn…
Executive
Technology
85% of sports fans want better TV navigation
As sports programming continues to expand across television channels and streaming platforms, fans are increasingly struggling to find the live events…